Rabu, 28 Agustus 2013

[I375.Ebook] Free Ebook Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Free Ebook Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

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Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger



Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

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Effective Crisis Communication: Moving From Crisis to Opportunity, by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

In this fully updated Third Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities.

  • Sales Rank: #211935 in Books
  • Published on: 2014-01-09
  • Original language: English
  • Number of items: 1
  • Dimensions: .60" h x 6.00" w x 9.00" l, .75 pounds
  • Binding: Paperback
  • 272 pages

Review
“Effective Crisis Communication is a clear and well-developed skills-based approach to crisis communication. The authors have done a superb job demonstrating the practicality of applying lessons learned in a variety of crisis incidents. It is a must have for building a basic framework for approaching unexpected moments in organizational life.” (Tyler Spradley)

“This is one of the most user friendly books on crisis communication. Students enjoy reading the cases and learn from the application tools provided in the chapters. A good balance exists between theory and practice.” (John R. Fisher)

About the Author
Robert R. Ulmer is Professor and Chair of the Department of Speech Communication at the University of Arkansas at Little Rock. He also holds two secondary appointments in the College of Public Health at the University of Arkansas Medical Sciences. His teaching, research, and consulting interests focus on creating effective risk and crisis communication through renewal, growth, collaboration, and opportunity. He has served as a consultant working with a wide variety of public, private, governmental, and not-for-profit organizations on how to effectively prepare for and manage risk and crises effectively. He has published articles in Management Communication Quarterly; Communication Yearbook; The Journal of Business Ethics; Public Relations Review; the Journal of Organizational Change Management; the Journal of Applied Communication Research; the Handbook of Crisis Communication; The Handbook of Risk and Crisis Communication, The Encyclopedia of Public Relations; and The Handbook of Public Relations.

Timothy L. Sellnow is Professor of Risk and Crisis Communication in the Department of Communication at the University of Kentucky, Lexington, and currently serves as theme leader for the risk communication research team at the National Center for Food Protection and Defense, a Center of Excellence sponsored by the Department of Homeland Security. Sellnow’s primary research and teaching focus is on risk and crisis communication. Much of his recent research focuses on strategic communication for mitigating the impact of and maintaining resilience in response to potential terrorist attacks―particularly bioterrorism. His work on crisis, risk, and communication has appeared in the Handbook of Crisis and Risk Communication; International Encyclopedia of Communication; Communication Yearbook, Public Relations Review; Communication Studies; Journal of Business Ethics; and many others. Sellnow is the co-author of three books on crisis and risk communication and is the past editor of the Journal of Applied Communication Research.

Matthew W. Seeger is Professor and Chair of the Department of Communication at Wayne State University. His research interests concern crisis and risk communication, crisis response and agency coordination, health communication, the role of media in crisis, crisis and communication ethics, failure of complex systems, and post-crisis renewal. He has worked closely with the United States Centers for Disease Control and Prevention on communication and the anthrax attack and on communication and pandemic influenza preparedness. He is an affiliate of the National Center for Food Protection and Defense where he studies issues of food safety and recalls. His work has appeared in the Handbook of Crisis and Risk Communication, International Encyclopedia of Communication, Journal of Health Communication Research, Journal of Applied Communication Research, and the Journal of Organizational Change Management, among many others. Seeger is the author or co-author of five books on crisis and risk communication.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By K K Schwartz
Great read! Good book on Crisis Communication.

0 of 0 people found the following review helpful.
very interesting and practical advice for dealing with a crisis.
By Wade
I highly recommend this book for preparation. Very thought provoking and up-to-date. I think in this day and time that owning a crisis book will be very beneficial.

0 of 0 people found the following review helpful.
Five Stars
By KingCobra
Must read for executive.

See all 3 customer reviews...

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